TikTok is introducing a updated setting that allows them to reduce the volume of AI-made content appearing in their timelines. This initiative comes as the service revealed that it now features over 1 bn AI videos.
Trial and Implementation
This change is undergoing trials over the following weeks before a global rollout. This advancement coincides with a increase in AI content, fueled by recent AI video creators.
AI Content on Other Platforms
Studies have shown that approximately 10% of the fastest-growing channels on another major platform only show content made by AI. A large amount of this material is considered mass-produced AI material, a phrase for poor-quality, factory-style content that is often illogical or surreal.
“We know from our community that a lot of users appreciate content made with AI tools, ranging from AI artwork to science explainers, and we intend to offer the community the ability to see more or less of that, depending on their own choices,” said a platform representative.
AI on the Platform
The platform shared that there are now over a billion videos on its service identified as made with AI. Collectively, over 100 million media items are uploaded to the service every day, making AI-generated material a limited percentage of its total content library.
Customizing Your Feed
Members will be able to decrease or raise the level of AI-generated videos they view by accessing the topic control option in the application and selecting “AI-generated content”. Other topics that can already be controlled under the filter encompass news, fashion, cosmetics, and dance.
AI Disclosure Rules
The platform’s policies oblige content makers to label lifelike AI-made content, and it bans dangerous AI impersonations of celebrities or crisis events. Any authentic-looking artificial content that is without a tag can be removed under its community policies.
Additionally, the service will now apply an artificially created label to content made using its own AI tools, or flagged by an collaborative effort for identifying AI-generated material. This action is designed to deter users from seeking to circumvent the tagging system.
AI Literacy Programs
The company is additionally launching a $2 million educational fund for specialists and institutions to develop educational content about responsible artificial intelligence. This program will assist charitable organizations focused on teaching computer science.
Content Safety Approach
The video-sharing app has defended its safety measures, following debate over proposals to make redundant numerous safety staff in the United Kingdom. It is expected to reduce hundreds of positions in its content moderation team in its British office, with worker representatives and digital protection specialists voicing alarm that people are being substituted by machine-led review.
A trust and safety lead explained that human moderation would continue to be important, but artificial intelligence can safeguard staff by eliminating the most harmful content before it is viewed by staff. TikTok reported a significant reduction in explicit and harmful content seen by safety staff over the past year due to intervention by its automated systems.
We believe it is crucial to integrate people and machines to maintain a secure environment,” she said. “We’ll have people as involved in the system, but we further consider it’s very important to reduce exposure to unsafe media as swiftly, which is the area in which a extensive automated help is proving valuable process content quickly.”
